![]() ![]() “When we present the Hard Rock brand on a global basis, it literally starts with Jimmy Page saying ‘It was a cool idea then and it’s a cool idea now,’ ” Allen said. It will be the most iconic hospitality, gaming and entertainment destination in the United States. But he added that Hard Rock has relationships with both Gibson and Page, and the hotel and casino features many Led Zeppelin artifacts. The 1.5 billion expansion at Seminole Hard Rock Hotel & Casino Hollywood, including the world’s first-ever Guitar Hotel, will redefine the South Florida skyline for decades to come. Now, we have the ability to market this internationally.”Īs for the guitar shape, Allen said it’s meant to be generic and not necessarily the Gibson Les Paul made famous by Page and others. “Before, we were more of a locals facility. “Wouldn’t it be really cool if we could design a hotel shaped like a guitar?” Allen remembers saying. Jim Allen, CEO of Hard Rock International, said the brand already is filled with guitars, so why not a hotel? It has a giant pool and lagoon, retail shops, restaurants, and of course gambling. ![]() ![]() The $1.5 billion project also has a refurbished venue for concerts and other events, starting with Maroon 5 on Friday and continuing with artists such as Sting and Billy Joel. The flagship casino resort owned by the Seminole Tribe of Florida is known globally for its superior hospitality and expansive gaming offerings including high. ![]()
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